Logan Winn, MBA

Business development and operations leader. Seven years across enterprise SaaS, fintech, and payroll sales, then partnerships and owner-operated businesses. Partner in two Brazilian jiu-jitsu gyms whose back office runs on a Claude agent system I built and use every day.

• San Francisco, CA
• logan@loganwinn.com
• (925) 989-3425
• LinkedIn
• GitHub

Core competencies

• Enterprise and SMB sales
• Strategic partnerships
• Pipeline generation
• Executive outreach
• Salesforce CRM
• Claude and Claude Code
• Agent automation

Experience

• Part-own and operate two Brazilian jiu-jitsu gyms. Took over the Tracy gym when a leadership split broke its culture and its books: rebuilt the membership system, collected six-plus months of overdue fees, more than doubled membership, reached monthly break-even within 8 months, and cut turnover by more than half.
• Led business development, sales, and marketing for the brand from 2021, helping launch five new locations. Set staff pay and commission at both gyms, own the P&L, sell memberships, and work 15-plus local partner relationships. Claude drafts the follow-ups, lead lists, and promos.

• Co-founded the company after a consulting engagement in which AI-assisted analysis of three years of the predecessor firm's books surfaced roughly $5 million in fraud. The crews relaunched under Silver Creek.
• Closed a $1.6 million tenant improvement project for CBRE, Google, and Taara, then managed it start to finish. Lead 5 to 10 concurrent commercial projects with 15-plus trade partners as the single point of contact.

• Advise buyers, sellers, and investors with an investment-first approach, from evaluation through closing.

• Owned sponsorships, athlete deals, venue and vendor terms, and four revenue lines for a tournament brand. Signed FloGrappling, Jocko Fuel, and Iron Neck. A daily AI-written blog took the site to page one of Google for "jiu jitsu."

• Opened the sales cycle with Blackstone that closed at $200 million, adding Salesforce's newest AI agent to their existing stack. Managed Puget Sound Energy's $35 million migration onto the current Salesforce platform.
• Partnered with three enterprise account executives to open new and expansion cycles across financial services accounts through outbound prospecting, account research, and executive-level outreach.

• Opened the sales cycle on the $250 million deal that powered T-Mobile's move into digital banking on Yodlee's financial data platform.
• Stood up the business development function. Worked SF FinTech Week and the Benzinga Global Fintech Awards to open cycles, covered startups through enterprise including Yodlee's incubator founders, and grew bank API coverage past Plaid's.

• Owned the full sales cycle selling payroll and HR to small businesses. Closed the transfer of a CPA's entire payroll book, 100-plus businesses, in one deal worth more than 200% of annual quota (70 net new clients, $140K).
• Turned every Bank of the West branch in a 15-ZIP-code territory into a referral channel by training bankers on payroll and HR law. Hit the President's Club and District Manager promotion benchmarks in under a year.

• Field B2B copier sales. Set three company intern records: most closed deals, most door knocks in a summer (100-plus a day), and most net new businesses closed.

Claude and AI systems

Daily Claude and Claude Code user. Built and operate a Company OS with 72 bound agents across 8 departments and 63 standard procedures: approval-gated dispatch, a nightly-rebuilt command center, a generated outreach CRM, an LLM-maintained knowledge wiki, and heartbeat monitoring on every scheduled task. The system drafts; I send. Full detail on the Systems section of the home page.

Education

University of Arizona Global Campus, Forbes School of Business and Technology
Master of Business Administration, April 2022

Goucher College
B.A. Business Management, minors in Economics and International Business, May 2018. Captain, NCAA Division III lacrosse.