$100M Leads
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Business
$100M Leads
Alex Hormozi
There are only four ways to get leads. Do one until it works, then add the next.
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Lessons learned
01
There are only four ways to advertise.
Warm outreach, posting content, cold outreach, and paid ads. Everything else is a version of one of those, which makes the choice a lot simpler.
02
Start where your resources are.
Warm outreach costs nothing but nerve, content costs time, and cold outreach and ads cost money. I master one before adding the next.
03
Aim for engaged leads, not just contacts.
A lead is anyone I can reach. The real goal is someone who has raised a hand, and a useful lead magnet or offer is how I get them there.
04
Volume solves a lot.
The Rule of 100 is 100 actions a day for 100 days. Most people quit long before the numbers have a chance to work.
05
Keep lifetime gross profit at three times acquisition cost.
That ratio is the health check. If a customer pays back what it cost to get them within 30 days, growth starts funding itself.
Who should read it
Anyone with a good offer and not enough people seeing it. Read it after $100M Offers.
