$100M Money Models
$100M Money Models
Lessons learned
Attraction offers bring people in, upsells and downsells come next, and continuity keeps them paying. The order matters as much as the offers themselves.
A good model makes more profit from one customer than it cost to get and serve them within a month. Once that's true, cash stops being the ceiling on growth.
If someone can't pay full price, I change how they pay with a payment plan, or what they get with a smaller package. The price on the full offer stays put.
Annual billing loses far fewer customers than monthly billing. How often I ask for money changes how often people leave.
Rolling out a full model all at once can break the business. I add one piece, get it working, then add the next.
Who should read it
Owners who can get customers but don't make enough from each one. It's the third book in the series, after Offers and Leads.
