Can't Hurt Me

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Can't Hurt Me cover
Mindset

Can't Hurt Me

David Goggins
MindsetHabits
Most people quit at 40 percent. The other 60 is where the real work starts.
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Lessons learned

01
The 40 percent rule.

When my mind says I'm done, I'm usually less than halfway to what I can actually do. I learned this on the mats long before I read it, but Goggins gave it a number.

02
Callous the mind.

Discomfort on purpose, every day, is how I build tolerance for the discomfort I don't choose. Cold showers and hard rounds are practice for hard conversations.

03
The accountability mirror.

Write the truth on sticky notes and read it every morning. Not affirmations, the actual gaps. Then go fix one.

04
Take souls.

When the other guy is hurting as badly as I am, the one who pushes a little longer wins. Sales and jiu jitsu both work this way.

05
The cookie jar.

Keep a list of the hardest things I've already done. When a day gets ugly, I reach in and remember I've survived worse.

Who should read it

Anyone who suspects they've been letting themselves off easy. It's blunt, profane, and the most motivating book I own.

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Logan Winn, MBA

Enterprise sales at Salesforce, Envestnet | Yodlee, and ADP. Partner in two JG Academy jiu-jitsu gyms with a back office that runs on Claude agents. I write about money, business, and running a company on AI.

https://www.loganwinn.com
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