Never Split the Difference

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Negotiation

Never Split the Difference

Chris Voss
NegotiationSales
Negotiation is emotional, not logical. Listen first, then steer with questions.
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Lessons learned

01
People decide with emotion first.

Voss learned this as an FBI hostage negotiator. Logic matters, but nobody moves until they feel understood, so I start with empathy instead of arguments.

02
Label what the other person feels.

Opening with "It seems like..." and naming their emotion calms things down and keeps them talking. Repeating their last few words back does the same thing.

03
Ask "how" and "what," not "why."

A question like "How am I supposed to do that?" gets the other side solving my problem while they feel in control. "Why" sounds like an accusation.

04
Chase "that's right," not "you're right."

"You're right" usually means they want me to stop talking. "That's right" means they actually feel heard, and that's when things start to move.

05
Don't meet in the middle.

Splitting the difference usually means nobody gets what they need. I'd rather prepare, anchor carefully, and look for things they value that don't cost cash.

Who should read it

Anyone who sells, hires, or negotiates anything, which is everyone. It's just as useful for hard conversations at home as at work.

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Logan Winn, MBA

Enterprise sales at Salesforce, Envestnet | Yodlee, and ADP. Partner in two JG Academy jiu-jitsu gyms with a back office that runs on Claude agents. I write about money, business, and running a company on AI.

https://www.loganwinn.com
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