Buy Back Your Time

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Buy Back Your Time cover
Productivity

Buy Back Your Time

Dan Martell
ProductivityBusinessLeadership
Hire to buy back your time, not to add capacity, and build a business you don't hate.
Affiliate link: I earn a small commission if you buy, at no cost to you.

Lessons learned

01
Employees trade time for money. Entrepreneurs trade money for time.

That's the game, and most owners don't realize they're playing it. Every hire should hand me back hours I can spend on higher-value work.

02
Know your buyback rate.

Take what the business pays you, divide by 2,000 hours, then divide by four. Any task I could pay someone less than that to do is a task I should hand off.

03
Hire in the right order.

Admin first (inbox and calendar), then delivery, marketing, sales, and finally leadership. Hiring for capacity before buying back my own time adds complexity without making life better.

04
Fill the calendar with green time.

The point isn't an empty calendar. It's swapping draining work for the stuff that gives me energy and makes money.

05
Ask what would break if you tripled.

That question shows where I'm holding back growth because of pain I haven't dealt with. Pain plus reflection equals progress.

Who should read it

Owners and managers who are the bottleneck in their own business. It's a clear plan for what to hand off first.

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Logan Winn, MBA

Enterprise sales at Salesforce, Envestnet | Yodlee, and ADP. Partner in two JG Academy jiu-jitsu gyms with a back office that runs on Claude agents. I write about money, business, and running a company on AI.

https://www.loganwinn.com
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