The E-Myth Revisited

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Business

The E-Myth Revisited

Michael E. Gerber
BusinessLeadership
Being good at the work doesn't mean you know how to run a business doing it.
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Lessons learned

01
Knowing the work isn't knowing the business.

Most small businesses are started by people who are great at the craft. That skill turns into a trap, because they never learn how to get the work done without them.

02
Every owner is three people.

The entrepreneur looks ahead, the manager keeps order, and the technician does the work. When the technician runs the show, the business turns into a job.

03
Work on the business, not just in it.

The goal is a business that runs without me, at a reasonable skill level, with the same result every time. That means writing down how things get done.

04
Build it like a franchise prototype.

Even if I never franchise, I build as if I'm going to copy it thousands of times. The system runs the business and the people run the system.

05
Draw the org chart before hiring.

I map the positions first, even if my name is in every box at the start. Then I hire to replace myself one box at a time.

Who should read it

Anyone who started a business because they were good at something and now feels like they bought themselves a job.

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Logan Winn, MBA

Enterprise sales at Salesforce, Envestnet | Yodlee, and ADP. Partner in two JG Academy jiu-jitsu gyms with a back office that runs on Claude agents. I write about money, business, and running a company on AI.

https://www.loganwinn.com
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